Why your restaurants should be using Instagram to hire staff


Restaurants have been facing major labour shortages since the Covid-19 pandemic. Many of the restaurant owners we’ve spoken are still struggling with high turnover rates and attracting new employees . In fact restaurant owners and have said that recruiting and retaining employees is one of their top business challenges in 2023.

Traditional means of recruiting can be slow, expensive and simply not effective at reaching your intended audience.

The rise of social media has changed the job recruitment process dramatically. In fact, 84% of organisations now hire via social media. And Gen Zs are the most likely to apply for jobs via social media with a recent study showing that 73% of 18-34 year olds found their current job through Instagram.

Here are 5 reasons why you should be using Instagram to hire for your restaurant.

1. Your job seekers are on Instagram

There are 1 billion people on Instagram and over 500 million active users a day. It’s extremely likely that the people you want to to hire are on Instagram and it is the most direct way to reach them.

2. Your job posting can be easily shared

One of your customers might see your job posting on Instagram and know that on of their friends or family is currently looking for work. Encourage viewers to tag friends or share if they know someone in their network that might be interested.

3. You can promote your restaurants working culture Instagram

Recruiting on Instagram isn’t just about posting when you have a job vacancy. You should be always promoting your staff and working culture through posts and videos, even when you aren’t hiring. That way, when it comes to posting a vacancy, applicants can immediately get a clear idea of how good it would be to join your team.

4. It’s free

It costs nothing to post you job ad on Instagram. Need we say more?

5. It promotes your restaurant in the community

A well crafted job ad that speaks directly to your community will strengthen your position within the community as an employer and a business that cares about its people and working culture